At GUK we help you optimize your Inbound strategy to get closer to the customers you are looking for. Despite what your rockabilly friend says, the King is not Elvis: he is the content. Content is king is the title of an article in which a certain Bill Gates predicted the relevance of content in a world, the digital world, of which a horizon of possibilities was already beginning to be glimpsed in. Today, twenty years and a few versions of Windows later, content is king has become one of the most widespread mantras among digital marketers. Because, among other things, no self-respecting online advertising campaign lacks top-quality content in any of its forms.
We believe in this maxim. That's why we don't stop producing content in numerous formats, because we believe that Google and Internet users have to be equally cool and because we have a lollipop time writing, editing and tinkering. Reading too. That is why we share with you Latest Mailing Database some interesting fresh readings related to this: The basics of content marketing new aspects of content marketing that you should know Document a successful content marketing strategy Facebook Content Marketing? Learn These Tips! How to Get the Most Out of Your BB Content Marketing Strategy Be different, be viral We have talked about content precisely this week on our blog. Why don't you take a look at these posts in which we go through viralization and video marketing? Interactive video for Inbound Marketing and choose your own adventure tips to viralize your content And, as a bonus track, we include this video with which we have found inspiration to write this post.
We have gone gray watching it. There are many times that we have told you how important visual content is to connect with your audience. Currently, of Internet users view audiovisual content online andof them do so daily, according to data released by the PlayFilm video platform. Betting on the moving image is key to gaining the attention of your audience, but if it is about interactive video even more, because you turn your audience into the epicenter of your operations, you empower them and make them the protagonist of their own adventure. In this way you will achieve greater engagement and greater conversion, which is, after all, the true objective of any Inbound Marketing strategy.